‘Free, local and special’: argan oil co-ops booming in Morocco

Ripe, yellow argan berries fall to the ground in the courtyard of the Ajddigue women’s argan co-operative in the village of Tidzi, 25km south of Essaouira. Under the argan trees handmade beauty products are on sale. Khaltoum Alta, who has worked at this co-op since 2005, deftly smashes a dried nut shell on a stone, discarding…

Girls compete with each other – women empower one another

Argan oil has gone from a natural, tribal ingredient to one of the most prized oils in the world as cosmetics companies have woken up to its anti-ageing properties. The plant oil is produced from the kernels found inside the argan nut, which is found inside the fruit of the argan tree, endemic to Morocco….

Beware of Fake Moroccan Argan Oil !!!

Argan oil is harvested from the fruits of the argan tree (Argania spinosa). Each fruit will contain 2-3 kernels rich in oil. This tree once grew widely in many parts of North Africa but is now confined mainly to semi-arid regions of Morocco – especially in the Sous Valley in south west Morocco. Hence, it…

Get The 007 Look With Our Newly Designed Formula for Men

ADVANCED DEFENDER THAT WILL FUEL YOUR SKIN !!! Our highly-concentrated skin care formula contains a minimum of 90% of Pure Argan Oil. It leaves your face looking youthful, radiant and revitalized, 24 hours a day. The skin looks noticeably firmer and more toned. Advanced Defender is made with pure Organic Argan Oil blended with key…

It is not just a massage oil – It is an absolute pleasure !

Our highly-concentrated body care formula contains a minimum of 90% of Pure Argan Oil. A deeply enriching BODY LOTION, Absolute Pleasure is made with naturally moisturising Organic Argan oil blended with some key POTENT ingredients, nourishing Sesame oil scented with sensuous and exotic Ylang Ylang and Clary Sage. Your body SKIN will look noticeably firmer…

Moroccan Argan Oil Benefits for Hair and Skin

Often called ‘liquid gold’, argan oil is an organic product extracted from the kernels of the argan tree, which is native to Morocco. It is extremely rich in beneficial nutrients including fatty acids and vitamin E. Its properties make it particularly beneficial for the hair and skin, which makes it a popular cosmetic choice for…

Organic Argan Oil as a Perfect Skin Moisturiser

Argan oil is most commonly used as a skin moisturiser to hydrate and soften skin. With its high vitamin E and fatty acid content, argan oil is the ideal product to give skin a natural boost. It absorbs easily and is non-greasy and non-irritating, which makes it a great natural moisturiser. It is easy to…

Using Moroccan Argan Oil as a Styling Agent

Using Argan Oil as a Styling Agent If you need to style your hair in a hurry, argan oil is an incredible solution. As well as offering long-term improvements in softness and strength, it gives hair an immediate gloss to it, and is a great way to tame frizzy hair into submission. Unlike many styling…

Using Moroccan Argan Oil as a Shampoo and Conditioner

Argan oil is often used as a key ingredient in shampoos due to its ability to restore softness, strength and shine to hair. It is an ideal ingredient to search for in a shampoo for anyone suffering from dry, brittle hair or hair damaged by chemicals and colouring. The benefit of using argan oil as…

Argan oil: Find out why celebrities love this liquid gold !

I’s been used by the Berber women of Morocco for centuries, but now it seems that argan oil has found its place as liquid gold within Hollywood’s beauty industry. Applauded as being a celebrity’s secret weapon for red carpet radiance from head to toe.Eva Mendes has even said that “Argan oil from Morocco is my total…

In all things, the supreme excellence is simplicity.

LUXURY BEAUTY MADE SIMPLE WITH NO NASTIES !!! The skin is the body’s largest organ, and an active barrier between our bodies and the environment. It’s well known that what you put on your skin ends up in your body – just think of nicotine patches. That’s why we believe it’s really important to know…